Wondering how people find your website and what they do once they get there? Google Analytics 4 (GA4) helps you track website traffic, discover your most popular pages, and see which marketing efforts are working. Learn the basics of GA4 and how to use this free tool to make smarter marketing decisions for your small business.

How much does web design cost in Madison, WI? See what affects pricing, what a professional website should include, and how to compare estimates.

Choosing a web design company in Madison can feel overwhelming when every option looks great online. The real difference isn’t just how a website looks—it’s what’s included, who’s doing the work, how SEO is handled, and what happens after your site launches. Here are the questions to ask before choosing the right web design partner for your business.

Learn how to select the right social media platform based on your company’s unique, strategic goals and how to write engaging content.

A few years ago, we made the decision to hire an external agency to help improve our visibility in Google search results. Within just a few short months, their actions disastrously and negatively impacted Tingalls’ online presence for our top three keyphrases.

If your website looks ok design-wise but isn't bringing in leads, clicks, or calls, it may be time for a website design wellness checkup. A quick scan using our 10-point checklist can reveal opportunities for conversion and AI and search engine scanability.

Learn how to manage your online reputation by responding to reviews, strengthening your local SEO, and turning customer feedback into powerful marketing that builds trust and wins new business.

Most agencies focus on performance. The best agencies focus on people. In this episode, Tara Ingalls shares how she built a thriving agency culture rooted in creativity, trust, flexibility, and core values.

AI is changing the way people search online, but the fundamentals of good website design haven't changed. In this article, I'll explain how AI search works, what it looks for when recommending businesses, and the practical steps you can take to help your website stay visible in this new era of search.

Your website doesn't send you a notification when it stops working. It just... stops working. Here are five signs that it's time to stop hoping for the best and actually do something about strengthening your online presence.

Learn how FAQs, service pages, and blog posts can help Madison-area businesses create website content that shows up in Google and AI search.

AI logo generators can create a logo in seconds, but they often leave business owners with questions about ownership, copyright protection, and file quality. Learn why professional logo design and vector artwork still matter when it comes to protecting and growing your brand.

If you’re searching for a website design in Madison, you’ll notice all agencies claim to be the best. But after building 100s of websites over the last 26 years, I’ve earned a few opinions, and the most useful one I can hand you is this: a pretty website isn’t enough.

In this podcast, Tingalls’ owner Tara Ingalls shares how the company navigated the pandemic and how a culture built around compassion and transparency helped the team not only survive, but thrive.

Wondering what ChatGPT is and how it can help your business? Explore answers to 10 frequently asked questions about ChatGPT, AI, SEO, content creation, and more.

We’re excited to now offer professionally designed Canva Pro templates as an add-on service at Tingalls Graphic Design.

Lots of Madison businesses and nonprofits have websites. What they don't have is one that actually working FOR them.

If you’re a remodeler, electrician, plumber, landscaper — any kind of trades-based business — you live and die by local visibility. And one simple tool that often gets overlooked? A business listing on Nextdoor.

If you’ve ever stared at a blank screen trying to come up with blog ideas or FAQs, you’re not alone. The good news? There’s a simple way to get unstuck.

Tingalls Graphic Design is proud to introduce the latest breakthrough in business networking — Brand Stones. While business cards get lost, bent, or tossed aside, Brand Stones are designed to make a more… solid impression.