Category Archives: Facebook

Are You Making it Easy for New Customers to Find You Online?

If you’ve ever hired someone to work on Internet marketing or a search engine optimization campaign, you probably already understand how important keywords are to the visibility of your business website. But, do you know how to find the best ones… the terms and phrases that make it easy for new customers to find you online? Although a lot of business owners and executives don’t spend much time thinking about keywords, they can literally make or break your campaigns. When people search for information for companies on the Internet using sites like Google and Bing (or even social media sites like Facebook and LinkedIn), the results are compiled and arranged … Continue reading

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Posted in Facebook, Search Engine Optimization, Tips, Website Design

What is Social Media Costing You?

If there’s one thing a lot of small business owners absolutely love about social media marketing, it’s that it usually carries a pretty low upfront cost to get into. You have to set up profiles on Facebook, Twitter, LinkedIn, YouTube and the other major social networking sites, of course, and add content, but it isn’t like pay per click advertising, which can mean big expenses to get your campaign moving. Make no mistake, though… social media marketing is going to cost you something. We’re not talking about a hidden expense, although there are more ways to advertise on sites like Facebook than there were in the past. No, what we’re … Continue reading

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Posted in Branding, Facebook, LinkedIn, Pinterest, Social Media Marketing, Tips, Twitter

How to Incorporate Social Media into a Print Campaign

A recent study by the Pivot Conference discovered that 37% of marketers plan to be more active in their social media campaigns in 2012. Why the push for social media? It appears as though people are beginning to grasp the benefits of a social media arm inside of their marketing strategy. There are a number of different ways to incorporate social media into your customer outreach programs but most of them are web based. How can you use your print marketing to boost your social media interaction? The easiest way to bring social media to your print materials is to include your social media information, Facebook web address, your Twitter … Continue reading

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Posted in Advertising, Facebook, LinkedIn, Networking Tips, Pinterest, QR Codes, Small Business Marketing, Social Media Marketing, Tips, Twitter

Creating a Social Media Campaign for Trade Shows

A trade show is a major investment in time and money for a business, but it can also be one of the most valuable marketing opportunities around. The challenge is to really create an impression at the trade show so people remember your company and not your competitors (and your competition is probably just down the aisle). Social media can help you get a leg up on your competition and make a stop at your booth a must for all attendees. And, if done properly, the constant reinforcement of your company name and message on social media will make you more memorable. A social media marketing plan for a trade … Continue reading

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Posted in Advertising, Facebook, LinkedIn, Networking Tips, Pinterest, Social Media Marketing, Tradeshow Marketing, Twitter

How Not to Use Social Media

Social media is becoming a huge part of company strategy and marketing, but it’s still a fairly novel invention, which means there are social media mistakes abound. So, just for fun, let’s take a look at some of the biggest social media mistakes companies have made. Kenneth Cole Using current events in your social media posts can be a great and clever way to promote your business or get people talking. But, as Kenneth Cole learned last year, good taste and common sense must come into play as well. During great unrest (and much violence) in Egypt, Cole decided to promote his clothing line with the following tweet. “Millions are … Continue reading

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Posted in Facebook, LinkedIn, Pinterest, Social Media Marketing, Tips, Twitter

Social Media and Your Tradeshow

Remember the good old days of tradeshows; people approached your booth, you shook hands and met and exchanged business cards. Maybe you gave them a pen as a parting gift. Now, with social media  you can virtually meet the person months before the tradeshow, become Facebook friends, create a business circle on Google+, share business contacts and tips on LinkedIn, give them a virtual video tour of your company, and tweet them your every move; all before  you meet in person. By the time the tradeshow rolls around you can have a customized business plan and contract waiting for them at the tradeshow. So how do you go from one … Continue reading

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Posted in Advertising, Facebook, LinkedIn, Networking Tips, Pinterest, Social Media Marketing, Tradeshow Marketing, Twitter

5 Ways for Businesses to Get More Fans on Facebook

Social media is changing the way people communicate, there is no question about it and it’s not going away. A decade ago we heard of people not having land line phones and only using cellular phones and many of us couldn’t imagine living like that. Now, we hear that teens no longer have email accounts and that they’re using social media instead. This means that Facebook, Twitter, and whatever comes along next, are some of the most important forms of communication. If you’re already ahead of the curve and have a company Facebook page, then it’s time to turn your attention to acquiring more fans so you can reach more … Continue reading

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Posted in Facebook, Networking Tips, Social Media Marketing

Using Social Media for Trade Shows

Trade shows are unique marketing opportunities, you get access to a large group of people who are there because they’re interested in some aspect of your industry, but your competition might be literally right next to you. So how do you maximize your presence at a trade show and make the most out of your exposure? By using a multipronged social media approach you can touch people before during and after the event and work to establish relationships rather than just brief encounters. Types of Social Media There are a number of social media outlets that can be brought into your trade show marketing plan, each has its own strengths … Continue reading

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Posted in Facebook, LinkedIn, Pinterest, Social Media Marketing, Tradeshow Marketing, Twitter

Getting Friendly with QR Codes

A while back we introduced you to QR codes, but what do you do with this new found friend? Well, if you use your QR codes well and take advantage of the benefits their friendship has to offer you can quickly turn them into your business’s BFF. If you’re still asking, “What is a QR code?” we’ll briefly explain. A QR code is a barcode that is adapted for use with smart phones. Basically, that’s all a QR code is. But what makes QR codes special and a wonderful tool for marketing and branding is that it can be tailored to bring a smart phone user to any website you … Continue reading

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Posted in Facebook, QR Codes, Social Media Marketing