Category Archives: Facebook

The Art of Writing Better Social Media Posts

Social media offers many benefits to businesses. Learn how to write a fantastic post for the best impact for your audience. Continue reading

Read More
Posted in Facebook, LinkedIn, Social Media Marketing, Twitter

Why You Should Review Facebook Insights

Do you ever feel as if you are flying blind on Facebook? Lots of marketers do. They realize that the world’s most popular social network gives them a great way to reach out to customers, fans, and prospects, but aren’t sure how to measure the progress they are (or aren’t) making. A good first step to solving this quandary is logging into Facebook Insights. It’s an analytics tool that’s provided for every Facebook business page you create, and can be accessed by anyone who has been designated as an admin for the page. Let’s see how you can use it to optimize your social campaigns and get more from every … Continue reading

Read More
Posted in Facebook, Social Media Marketing, Tips

How to Get More Facebook Likes Today

Every marketer wants to get more attention on social media, but making your posts stand out on Facebook can be difficult. You can expand your reach, and stay in your followers’ feeds more often, if you could generate more “likes,” shares and comments from your content, but how do you get that? We are glad you asked, because we want to share a few simple things you can start doing right now to get more reactions to your posts. Use the Right Format – Did you know Facebook gives preferential treatment to videos and images vs. straight text in news feeds? Instead of writing about an answer to a frequently … Continue reading

Read More
Posted in Facebook, Social Media Marketing

Which Social Media Sites are Worth Your Time?

One of the best things about social media marketing is that you can run effective campaigns by using your time and creativity, instead of cold hard cash. While Google AdWords and other Internet advertising systems require you to spend money on clicks, social sites can bring you customers if you’re just willing to spend a bit of your schedule. Of course, business owners and executives will all recognize that time is a finite resource, just as money is, and that managing effective social media campaigns can quickly eat up lots of it. That leaves them wondering: if we can’t do everything we would like to, where should we focus our … Continue reading

Read More
Posted in Facebook, LinkedIn, Pinterest, Social Media Marketing, Twitter

Organic Reach – Facebook Marketing

What is organic reach? Why is everyone raving about Facebook marketing? What is it? The Internet simultaneously leveled and skewed the playing field for small businesses and entrepreneurs. The digital landscape of the 21st Century is very much like the Wild West of old – pioneers taking huge risks that sometimes pay off in gold. Bandits streak across cyberspace looking to make a quick buck and in between desperation and vast success there’s the rest of us, trying to make our way. The path to success in the digital Wild West is made more complicated by it’s mutable nature. Things are always changing. A few years ago, Facebook had this thing … Continue reading

Read More
Posted in Facebook, Small Business Marketing, Social Media Marketing

The Best Way to Set Up a Facebook Fan Page

For many business owners, a Facebook Fan page can be a great asset in connecting with customers, sharing products or services, or stating your opinion on a topic that’s relevant to your audience. Setting up this page correctly is a critical factor in how successful it can become. We’ve seen Facebook Fan Pages set up in a way that actually hurts a business. That’s why Tingalls Graphic Design is sharing some best practices that you can act upon today. Step 1: Begin with Your Personal Facebook Page Since most people already have a personal Facebook page, we’re not going to dive into how to create one in this article. If … Continue reading

Read More
Posted in Facebook, Social Media Marketing, Tips

Do You Use Social Media Management Tools?

Managing even a handful of social media platforms can suck up a large portion of your day. Wouldn’t it be nice if there was one place you could go and disseminate messages to Facebook, LinkedIn, Twitter, Pinterest, and the like, all at once? The good news is there are many social media management tools that let you do just that. And, many of them allow you to schedule future posts to go live whenever you like, making your social media campaign a whole lot more manageable. Here are the top three tools that Tingalls Graphic Design likes best … Hootsuite This is the platform I’ve worked on most extensively, and … Continue reading

Read More
Posted in Facebook, LinkedIn, Pinterest, Social Media Marketing, Twitter

When Social Media Becomes Antisocial

Many companies understand that social media is now an inherent part of running a business. But when it comes to understanding HOW to use social media effectively, they struggle. The whole point of social media is to engage with readers and hopefully start a discussion. But many companies are actually inhibiting discussion by disseminating content that looks more like an advertisement, or a one-sided sales pitch, that can easily be perceived as spam. Since none of us want to be antisocial, at least not with social media, let’s take a look at some best practices we follow here at Tingalls Graphic Design, which encourage readers to participate in a conversation … Continue reading

Read More
Posted in Facebook, LinkedIn, Social Media Marketing, Tips

Quick Tips for Maximizing Facebook Reach

Guest Blog from Wells Print & Digital Services For many businesses and organizations, Facebook can be an incredibly valuable tool for brand development and connecting with their fans for a relatively low expense. Whether you’re an international brand or a family-run small business, the ability to convey a personal side to your business is a necessary step in this growing age of digital marketing. Knowing how to effectively use Facebook, however, is a skill that requires a creative mind, in-depth analysis, and no shortage of patience. To determine your reach (how many people see your posts) Facebook uses an algorithm called EdgeRank. EdgeRank is used to determine what content appears … Continue reading

Read More
Posted in Facebook, Social Media Marketing, Tips

Are You Making it Easy for New Customers to Find You Online?

If you’ve ever hired someone to work on Internet marketing or a search engine optimization campaign, you probably already understand how important keywords are to the visibility of your business website. But, do you know how to find the best ones… the terms and phrases that make it easy for new customers to find you online? Although a lot of business owners and executives don’t spend much time thinking about keywords, they can literally make or break your campaigns. When people search for information for companies on the Internet using sites like Google and Bing (or even social media sites like Facebook and LinkedIn), the results are compiled and arranged … Continue reading

Read More
Posted in Facebook, Search Engine Optimization, Tips, Website Design

What is Social Media Costing You?

If there’s one thing a lot of small business owners absolutely love about social media marketing, it’s that it usually carries a pretty low upfront cost to get into. You have to set up profiles on Facebook, Twitter, LinkedIn, YouTube and the other major social networking sites, of course, and add content, but it isn’t like pay per click advertising, which can mean big expenses to get your campaign moving. Make no mistake, though… social media marketing is going to cost you something. We’re not talking about a hidden expense, although there are more ways to advertise on sites like Facebook than there were in the past. No, what we’re … Continue reading

Read More
Posted in Branding, Facebook, LinkedIn, Pinterest, Social Media Marketing, Tips, Twitter

How to Incorporate Social Media into a Print Campaign

A recent study by the Pivot Conference discovered that 37% of marketers plan to be more active in their social media campaigns in 2012. Why the push for social media? It appears as though people are beginning to grasp the benefits of a social media arm inside of their marketing strategy. There are a number of different ways to incorporate social media into your customer outreach programs but most of them are web based. How can you use your print marketing to boost your social media interaction? The easiest way to bring social media to your print materials is to include your social media information, Facebook web address, your Twitter … Continue reading

Read More
Posted in Advertising, Facebook, LinkedIn, Networking Tips, Pinterest, QR Codes, Small Business Marketing, Social Media Marketing, Tips, Twitter

Creating a Social Media Campaign for Trade Shows

A trade show is a major investment in time and money for a business, but it can also be one of the most valuable marketing opportunities around. The challenge is to really create an impression at the trade show so people remember your company and not your competitors (and your competition is probably just down the aisle). Social media can help you get a leg up on your competition and make a stop at your booth a must for all attendees. And, if done properly, the constant reinforcement of your company name and message on social media will make you more memorable. A social media marketing plan for a trade … Continue reading

Read More
Posted in Advertising, Facebook, LinkedIn, Networking Tips, Pinterest, Social Media Marketing, Tradeshow Marketing, Twitter

How Not to Use Social Media

Social media is becoming a huge part of company strategy and marketing, but it’s still a fairly novel invention, which means there are social media mistakes abound. So, just for fun, let’s take a look at some of the biggest social media mistakes companies have made. Kenneth Cole Using current events in your social media posts can be a great and clever way to promote your business or get people talking. But, as Kenneth Cole learned last year, good taste and common sense must come into play as well. During great unrest (and much violence) in Egypt, Cole decided to promote his clothing line with the following tweet. “Millions are … Continue reading

Read More
Posted in Facebook, LinkedIn, Pinterest, Social Media Marketing, Tips, Twitter

Social Media and Your Tradeshow

Remember the good old days of tradeshows; people approached your booth, you shook hands and met and exchanged business cards. Maybe you gave them a pen as a parting gift. Now, with social media  you can virtually meet the person months before the tradeshow, become Facebook friends, create a business circle on Google+, share business contacts and tips on LinkedIn, give them a virtual video tour of your company, and tweet them your every move; all before  you meet in person. By the time the tradeshow rolls around you can have a customized business plan and contract waiting for them at the tradeshow. So how do you go from one … Continue reading

Read More
Posted in Advertising, Facebook, LinkedIn, Networking Tips, Pinterest, Social Media Marketing, Tradeshow Marketing, Twitter

5 Ways for Businesses to Get More Fans on Facebook

Social media is changing the way people communicate, there is no question about it and it’s not going away. A decade ago we heard of people not having land line phones and only using cellular phones and many of us couldn’t imagine living like that. Now, we hear that teens no longer have email accounts and that they’re using social media instead. This means that Facebook, Twitter, and whatever comes along next, are some of the most important forms of communication. If you’re already ahead of the curve and have a company Facebook page, then it’s time to turn your attention to acquiring more fans so you can reach more … Continue reading

Read More
Posted in Facebook, Networking Tips, Social Media Marketing

Using Social Media for Trade Shows

Trade shows are unique marketing opportunities, you get access to a large group of people who are there because they’re interested in some aspect of your industry, but your competition might be literally right next to you. So how do you maximize your presence at a trade show and make the most out of your exposure? By using a multipronged social media approach you can touch people before during and after the event and work to establish relationships rather than just brief encounters. Types of Social Media There are a number of social media outlets that can be brought into your trade show marketing plan, each has its own strengths … Continue reading

Read More
Posted in Facebook, LinkedIn, Pinterest, Social Media Marketing, Tradeshow Marketing, Twitter

Getting Friendly with QR Codes

A while back we introduced you to QR codes, but what do you do with this new found friend? Well, if you use your QR codes well and take advantage of the benefits their friendship has to offer you can quickly turn them into your business’s BFF. If you’re still asking, “What is a QR code?” we’ll briefly explain. A QR code is a barcode that is adapted for use with smart phones. Basically, that’s all a QR code is. But what makes QR codes special and a wonderful tool for marketing and branding is that it can be tailored to bring a smart phone user to any website you … Continue reading

Read More
Posted in Facebook, QR Codes, Social Media Marketing