Author Archives: Tara Ingalls

Market like a Pirate with the AARRR Framework

AARRR stands for Acquisition, Activation, Retention, Referral and Revenue and is a fundamental framework to understanding your customers, their journey and optimizing your sales funnel. Continue reading

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Posted in Marketing, Tips

Build Your Company Culture on Personality to Strengthen Your Brand

Data from one of the many personality assessments can inform your hiring decisions, team relationship development, and communication practices. Continue reading

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Posted in About Tingalls, Tips

Get to Know the Tingalls Team: Kallie Johnson

If you could travel anywhere for 2 weeks, all expenses paid, where would you go and who would you take with you? Chilean Patagonia with my husband. Continue reading

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Posted in About Tingalls

5 Ways to Improve Your Business Page on Facebook

Your business Facebook page should listen as well as speak to your audience. Encourage engagement and post interaction by following these best practices. Continue reading

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Posted in About Tingalls, Social Media Marketing

Get to Know the Tingalls Team: Crystal Brabender

Looking back, what was your favorite design project and why? The Brown Sales Website Redesign. I loved how organized the client was! We really can complete a full website in less than a month if we have everything we need from the client. Continue reading

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Posted in About Tingalls

3 Rules for Effective Logo Design

Your logo is more than just a visual on a page. It’s an essential part of your company’s identity. An artistically balanced logo design should not only attract attention but create a fantastic first impression. When done well, your company logo will pull together the many aspects of your business identity and start a conversation with your customers and clients. Since you only get one chance to make a first impression, getting your logo right is critical. The following three simple rules will help make your logo stand out from the rest. 1. Make sure your logo has scalability Your logo needs to be able to be scaled up or … Continue reading

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Posted in Logo Design, Tips

Get to Know the Tingalls Team: Alyssa Daubs

Favorite restaurant in Madison? Love me some vegan pizza from Salvatore’s! Continue reading

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Posted in About Tingalls

10 Questions You MUST Ask Before Hiring a Graphic Design Firm

#5 – How long is your design process? A good design firm will guide the process to meet a reasonably fast timeline (Tingalls turnaround is five business days!) Continue reading

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Posted in Print Design, Tips

Get to Know the Tingalls Team: Nicole Jacobson

Favorite summer activity? Being in the middle of the woods with my camera snapping action shots of my friends and family racing dirt bikes. Continue reading

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Posted in About Tingalls

Custom T-Shirt Design

Tingalls offers ONE-OF-A-KIND t-shirt design services. Stand out from the crowd with a custom t-shirt design! Continue reading

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Posted in Marketing

5 Unique Ideas for Email Marketing

Five awesome ideas that we at Tingalls Graphic Design think will inspire you to take your email marketing up a notch. Continue reading

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Posted in About Tingalls

Download Fun Zoom Meeting Backgrounds

Just because we’re working from home doesn’t mean we can’t have a little fun! Our talented design intern Sierra has put together a colorful and fun collection just for you. Continue reading

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Posted in Creativity

Tingalls Giving Tree Design Program — Application

Established in 2010, Tingalls Giving Tree Program, assists nonprofit organizations in need of professional graphic design and website work. Continue reading

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Posted in Nonprofit Graphic Design

Tingalls Website Quote Request Form

Share details about your up-coming project and we can have a proposal back to you within 24-48 hours. Continue reading

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Posted in Website Design

Tingalls Website Audit

Tingalls Graphic Design’s website audit will identify on and off-site issues that may be affecting your website’s page rank with Google. Continue reading

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Posted in Search Engine Optimization, Website Design

5 Smart Ways to Optimize Your Website for Google

By Catherine Bell, Copywriter To be successful, your website has to be more than just a pretty face. Your site also needs to provide a great user experience and attract the attention of the Google search engine. This means that the SERP (search engine results page) is critical to the success of your site. Luckily, we have five easy ways to get your SERP looking and feeling great. 1) Keep It Fresh Your website content should be relevant, well-written and original. Keep your content fresh with regular updates and posts that engage with your readers. Including testimonials and reviews will create user-generated copy that will be on target and interesting … Continue reading

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Posted in Copywriting and Blogging, Search Engine Optimization, Website Design

Is a Printed Newsletter More Effective than Digital?

Guest Article From Steve Namio, Wells Print & Digital Services When sending out your next newsletter, which medium should you use to gain the best response from your customer, e-mail or print? You must understand the advantages and disadvantages of both before you can make a fair decision. An e-mail newsletter and direct-mail (printed) newsletter can include similar articles, advertisements, etc. and both require a mailing list. Cost One of the few advantages of an e-mail newsletter is cost. An e-mail newsletter will be less expensive to distribute than a printed newsletter, so you can send them out more frequently. The printed newsletter will have the consistent costs of printing … Continue reading

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Posted in Print Design

Does the New European General Data Protection Regulation (GDPR) affect my Business?

By: Paloma Kennedy, Attorney with Boardman & Clark, LLP Have you noticed lately how many websites have sent you an email or requested you to agree to their new, updated privacy policy or terms of service? This is due to a new EU regulation that was passed May of 2018, called the General Data Protection Regulation (GDPR). The GDPR affects any business that collects or processes EU resident information, which includes an EU resident’s name; address; IP address; cookies; health, racial and ethnic data; political opinions; and sexual orientation – regardless of whether the collection or processing of this data is intentional. The regulation requires business owners to implement safeguards … Continue reading

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Posted in Website Design