Author Archives: Tara Ingalls

5 Smart Ways to Optimize Your Website for Google

By Catherine Bell, Copywriter To be successful, your website has to be more than just a pretty face. Your site also needs to provide a great user experience and attract the attention of the Google search engine. This means that the SERP (search engine results page) is critical to the success of your site. Luckily, we have five easy ways to get your SERP looking and feeling great. 1) Keep It Fresh Your website content should be relevant, well-written and original. Keep your content fresh with regular updates and posts that engage with your readers. Including testimonials and reviews will create user-generated copy that will be on target and interesting … Continue reading

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Posted in Copywriting, Search Engine Optimization, Website Design, Wordpress

Is a Printed Newsletter More Effective than Digital?

Guest Article From Steve Namio, Wells Print & Digital Services When sending out your next newsletter, which medium should you use to gain the best response from your customer, e-mail or print? You must understand the advantages and disadvantages of both before you can make a fair decision. An e-mail newsletter and direct-mail (printed) newsletter can include similar articles, advertisements, etc. and both require a mailing list. Cost One of the few advantages of an e-mail newsletter is cost. An e-mail newsletter will be less expensive to distribute than a printed newsletter, so you can send them out more frequently. The printed newsletter will have the consistent costs of printing … Continue reading

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Posted in Digital Marketing, Direct Mail, Newsletters, Print Design

Does the New European General Data Protection Regulation (GDPR) affect my Business?

By: Paloma Kennedy, Attorney with Boardman & Clark, LLP Have you noticed lately how many websites have sent you an email or requested you to agree to their new, updated privacy policy or terms of service? This is due to a new EU regulation that was passed May of 2018, called the General Data Protection Regulation (GDPR). The GDPR affects any business that collects or processes EU resident information, which includes an EU resident’s name; address; IP address; cookies; health, racial and ethnic data; political opinions; and sexual orientation – regardless of whether the collection or processing of this data is intentional. The regulation requires business owners to implement safeguards … Continue reading

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Posted in Website Design, Wordpress

Tingalls Collects 4th Consecutive Award for Madison’s Best Website Developer from InBusiness Magazine

Tingalls Graphic Design is wrapping up 2018 on a high note with the announcement that, for the fourth consecutive year, they’ve been voted the area’s best website development company in InBusiness Magazine’s Annual Executive Choice Awards. The winners are determined by majority vote of write-in ballots from 1,000 Madison executives, business owners and decision makers and honor businesses across a variety of industries for excellence and proven success. Tingalls Owner and Creative Director Tara Ingalls says this kind of acknowledgement is what fuels her passion every day. “We’ve served well over 1,000 clients since I founded the firm in 2000, and we strive to bring energy and creativity to projects … Continue reading

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Posted in About Tingalls, Awards, Website Design

Tingalls Fuels New Growth Taking on Clients of Union Street Design

Tingalls Graphic Design is excited to announce it will take over serving clients of Union Street Design upon the retirement of the firm’s founder and principal, Jeanne Gomoll. Tingalls, which provides logo design, print collateral, and trade show design service, is also the three-peat winner as the area’s best website development company according to InBusiness Magazine’s Annual Executive Choice Awards. Tara Ingalls, Owner and Creative Director of Tingalls Graphic Design, is honored to have been trusted with Union Street Design’s client relationships. “We’ve served well over 1,100 clients in our 18-year history and are thrilled to have the opportunity to carry on the creative and vibrant design work Jeanne has … Continue reading

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Posted in About Tingalls

Why Infographics Work So Well as Marketing Tools

Looking for a new way to get your marketing message out there or highlight a case study? Your best bet might be to put together an infographic. Continue reading

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Posted in Creativity, Illustration, Infographic Design

Effective Non-Profit Design: 7 Things to Consider

In our 20+ years as a leading Wisconsin graphic design firm, we have had the privilege to work with a number of amazing nonprofit organizations. Through those experiences we have learned that doing design for charitable groups is a little bit different than working with for-profit businesses. The same rules of visual presentation apply, of course, but the goals and applications are a bit different. To put it another way, non-profits have to think about design in a unique way. If you’re thinking about revamping the visuals, marketing, or website for your non-profit organization, here are seven things you should consider… #1 Begin With a Cohesive Brand Strategy It’s important … Continue reading

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Posted in Branding, Nonprofit Graphic Design

The Tingalls Graphic Design Giving Tree

Can a business be about more than the work it does, or even the jobs and income it generates? We certainly think so. That’s why one of the goals we treasure at Tingalls Graphic Design isn’t just to be the best design and marketing company in Wisconsin, but also a catalyst for positive change in the community. We call it our “Giving Tree,” after the popular book you might have read as a child. If you want to understand how our philosophy affects you – not to mention the greater Madison area – here are some things you have to understand… Why We Make Giving Back a Priority For us, … Continue reading

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Posted in About Tingalls, Giving Tree, Nonprofit Graphic Design

Why Your Business Needs a Logo Branding Guide

Does your company have a logo branding guide? If you’re scratching your head, probably not. A branding guide is basically what it says, it’s a manual with specific “rules” for how your company logo is to be used. While some of the items included in the guide may seem trivial or small beans, the guide makes sure everyone is on the same page as it pertains to logo reproduction, color, sizing, font usage and more. Consistent branding is a must for companies because it builds brand credibility in the eyes of your consumers. Your company has probably, collectively, spent a lot of time and energy coming up with the perfect … Continue reading

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Posted in Branding, Logo Design