Our advice is to include it so you’re covered. As part of your company’s entity formation, you are required to include the LLC in all of your forward-facing client correspondence. This includes your marketing pieces.
Leslie Elkins, Co-owner of Kramer. Elkins & Watt, LLC says, “The only requirement for a logo is that it does not infringe on the rights of any other individual or entity. For example, if you try and use the Nike swoosh, or anything resembling that symbol for your new running shoes business, Nike is going to come knocking on your door with a trademark infringement suit, and they would win, handily, meaning you would be out of business fast with a hefty fine to pay. Check out KEW’s posts, “The Unicorn Cat,” and “‘Disparaging’ Trademark Seekers, Rejoice” for more information about infringement.
If you decide not to include it in your logo, you will need to include your full legal name somewhere else on your marketing pieces which can be cumbersome on smaller items like business cards and promotional items when space is limited.
Below are some examples of how you can include the LLC portion of your company’s name without hurting the overall design and esthetic appeal of your logo.
DISCLAIMER: Tingalls Graphic Design is not a law firm. Please consult your company’s attorney for his/her opinion on this matter as certain industries may have different requirements on LLC usage. Kramer. Elkins & Watts can provide comprehensive advice on employment and business related law.