Category Archives: Website Design

3 Website Questions You Have to Ask Your WordPress Designer

3 questions to ask your wordpress website designer when looking for a custom website

In a typical website design process, website security is not thought of until after the business has launched their website. In fact, we find that it’s very rare to ask about web security during the website design process. Regrettably, website security is often brought up only after their website is built. Tens of thousands of WordPress websites are being hacked every week. It’s much better to think about what can be done to prevent an online break-in before the site build is complete than it is to deal with the repercussions afterward. So, if you are considering a WordPress designer or developer for your next website, here are three questions … Continue reading

Posted in Website Design

Are Custom Themes Better Than WordPress Templates?

wordpress custom vs theme website

WordPress is one of the world’s most popular content management systems for websites and blogs. It’s versatile, search engine-friendly, and infinitely expandable. However, these attributes affect the way they are coded beneath the visual layout. This is because designers at WordPress create premade templates, unaware of how they are going to be used once they are chosen for a website or a blog. To make these versatile for anyone, they load them up with lots of features that require HTML and plug-ins that continue operating behind the scenes. Many of these features will be of no use to your business. Business owners find themselves asking whether it’s smarter to work … Continue reading

Posted in Website Design

Google, Madison Web Design, and Mobile Devices

While it’s our job to design websites, we also work to educate the men and women that we work with about the finer points of maintaining their websites and attracting customers from the Internet. That’s why we’re making sure businesses know just how important it is to upgrade to a responsive web design. It’s our job as a leading Madison web design team to remind them that the mobile market is bigger than you might think. In case you aren’t sure why it’s such a big deal to upgrade to a responsive website, let us walk you through web design and mobile devices… There are no excuses for not having … Continue reading

Posted in Best Practices, Google, Google Mobile Update 4/21/15, Mobile Optimization, Website Design

Do You Want the Cheapest… or the Best Website Design?

Best Website Design Madison

Most business owners don’t have the time to scout and select a new web designer every few years. Instead, they need to find a stable team who can build and maintain a successful online presence that will be useful and profitable for their company for years to come. However, web design is not an area where most businesses have a lot of expertise, so they go with what they think is most efficient and most profitable. We can easily compare the website design process with another situation where the average consumer has to make a huge buying decision that they’ll have to live with for a few years – the … Continue reading

Posted in Best Practices, Search Engine Optimization, Website Design, Wordpress

Why WordPress Templates Aren’t Such a Great Deal After All

Looking to build a business website without having to pay a professional creative team? A quick look around the web will reveal several different ways you can buy a template, plug in your own content, and create a web presence in just a few hours. Sounds like a fantastic deal, right? It would be, if creating a fully-functional website were actually that easy. Take a closer look and you’ll see there are a number of important drawbacks to a template-built site that are hard to spot with the naked eye. In fact, you might not notice the shortcomings at all until they show up on your bottom line when you’re … Continue reading

Posted in Branding, Google, Graphic Design, Website Design

10 Google Analytics Stats You Should Be Watching

Do you ever wish you could have your customers tell you exactly what they want from your website? Wouldn’t it be nice if they would let you know in advance which articles they would read, offers they would respond to, and ads they would find compelling? While you’re not likely to get these kinds of insights in an email or survey, the information isavailable to you if you know where to look. The only problem is that most business owners and marketers ignore the one reliable source of data they have on customers and behaviors: Google Analytics. Completely free and immensely valuable, Google Analytics can tell you a great deal about where your … Continue reading

Posted in Advertising, Best Practices, Goals, Google, Tips, Website Design

Price and Value in Website Design

There are a lot of companies out there offering unbelievably low rates on business website design—both here in Madison, Wisconsin and around the world. You certainly could hire one of them to design your online presence, and you’ll probably save lots of money in the process. But, you might end up getting a lot less than you bargained for… The reason for this comes down to one simple fact: When you invest in a new business website design, you aren’t looking for a new design, or set of pages. Instead, you’re trying to get a tool that will help you reach new customers and make a great impression on the … Continue reading

Posted in Website Design

What Makes a Great Website?

Lots of business owners who meet with us know they need a website, but they don’t necessarily know what that website should look like, or what it has to include. What they want to know, really, is what makes a great website design? Which elements make your online presence stand out? The answer is going to differ a bit depending on the business and situation, but here are a few things your website simply must have to be exceptional: A killer first impression – When someone looks at your website for the first time, they need to know that it’s for a great company, and to get an instant sense … Continue reading

Posted in Blogging, Mobile Optimization, Search Engine Optimization, Website Design

7 Reasons to Add Video to Your Website in 2017

There are a lot of things you can add to your website to generate more sales leads, but few are as simple or effective as introducing online video. If you haven’t given video marketing a try yet, here are seven reasons we think you should make it a focus in 2017… #1 Video is Engaging Psychological studies have shown what we all recognize intuitively – that video captures attention in a way that still images and text can’t. Video engages us on an emotional level, making it more memorable and harder to ignore. #2 Video Clips Drive Conversions Because it is emotionally engaging, video can help drive decision-making by web … Continue reading

Posted in Videography | Video Production, Website Design

The 3 Biggest Website Design Mistakes

As the web has gotten to be bigger and more important, web design has become more crucial to the success of small businesses everywhere. And yet, we continually see business owners (and the creative teams they hire) make a number of unfortunate mistakes again and again. To help you avoid them, here are three of the biggest website design blunders we are still seeing in 2016. #1 Creating a Template Website – Your website should not be created from a template. If it is, it will have a generic look, contain lots of unnecessary code, and probably won’t make an impression on buyers. What’s more, you won’t own the design … Continue reading

Posted in Mobile Optimization, Search Engine Optimization, Website Design