Category Archives: Website Design

Tingalls Design vs. “The nephew’s girlfriend’s brother’s best friend” Website Designer

Tingalls Graphic Design - Wordpress Website Design

Your website will most likely be the largest investment you make to round out your company’s marketing efforts. Do you really want to leave the success of your online presence in the hands of someone who’ll design it for a six-pack of beer? Below are five important factors to consider with your website design that will push Tingalls Graphic Design to the top of your list. 1. Experience. How many professional and successful websites has your nephew created? Since 2000, our firm has designed and developed 100s of websites. We stay on top of current design trends, coding platforms, and know the ins and outs when it comes to what … Continue reading

Posted in Website Design

Google, Madison Web Design, and Mobile Devices

While it’s our job to design websites, we also work to educate the men and women that we work with about the finer points of maintaining their websites and attracting customers from the Internet. That’s why we’re making sure businesses know just how important it is to upgrade to a responsive web design. It’s our job as a leading Madison web design team to remind them that the mobile market is bigger than you might think. In case you aren’t sure why it’s such a big deal to upgrade to a responsive website, let us walk you through web design and mobile devices… There are no excuses for not having … Continue reading

Posted in Best Practices, Google, Google Mobile Update 4/21/15, Mobile Optimization, Website Design

Do You Want the Cheapest… or the Best Website Design?

Best Website Design Madison

Most business owners don’t have the time to scout and select a new web designer. Instead, they need to find a stable team who can build and maintain a successful online presence that will be useful and profitable for their company for years to come. However, web design is not an area where most businesses have a lot of expertise, so they go with what they think is most efficient and most profitable. We can easily compare the website design process with another situation where the average consumer has to make a huge buying decision that they’ll have to live with for a few years – the process of buying … Continue reading

Posted in Best Practices, Search Engine Optimization, Website Design, Wordpress

10 Google Analytics Stats You Should Be Watching

Do you ever wish you could have your customers tell you exactly what they want from your website? Wouldn’t it be nice if they would let you know in advance which articles they would read, offers they would respond to, and ads they would find compelling? While you’re not likely to get these kinds of insights in an email or survey, the information isavailable to you if you know where to look. The only problem is that most business owners and marketers ignore the one reliable source of data they have on customers and behaviors: Google Analytics. Completely free and immensely valuable, Google Analytics can tell you a great deal about where your … Continue reading

Posted in Advertising, Best Practices, Goals, Google, Tips, Website Design

Price and Value in Website Design

There are a lot of companies out there offering unbelievably low rates on business website design—both here in Madison, Wisconsin and around the world. You certainly could hire one of them to design your online presence, and you’ll probably save lots of money in the process. But, you might end up getting a lot less than you bargained for… The reason for this comes down to one simple fact: When you invest in a new business website design, you aren’t looking for a new design, or set of pages. Instead, you’re trying to get a tool that will help you reach new customers and make a great impression on the … Continue reading

Posted in Website Design

What Makes a Great Website?

Lots of business owners who meet with us know they need a website, but they don’t necessarily know what that website should look like, or what it has to include. What they want to know, really, is what makes a great website design? Which elements make your online presence stand out? The answer is going to differ a bit depending on the business and situation, but here are a few things your website simply must have to be exceptional: A killer first impression – When someone looks at your website for the first time, they need to know that it’s for a great company, and to get an instant sense … Continue reading

Posted in Blogging, Mobile Optimization, Search Engine Optimization, Website Design

7 Reasons to Add Video to Your Website in 2017

There are a lot of things you can add to your website to generate more sales leads, but few are as simple or effective as introducing online video. If you haven’t given video marketing a try yet, here are seven reasons we think you should make it a focus in 2017… #1 Video is Engaging Psychological studies have shown what we all recognize intuitively – that video captures attention in a way that still images and text can’t. Video engages us on an emotional level, making it more memorable and harder to ignore. #2 Video Clips Drive Conversions Because it is emotionally engaging, video can help drive decision-making by web … Continue reading

Posted in Videography | Video Production, Website Design

The 3 Biggest Website Design Mistakes

As the web has gotten to be bigger and more important, web design has become more crucial to the success of small businesses everywhere. And yet, we continually see business owners (and the creative teams they hire) make a number of unfortunate mistakes again and again. To help you avoid them, here are three of the biggest website design blunders we are still seeing in 2016. #1 Creating a Template Website – Your website should not be created from a template. If it is, it will have a generic look, contain lots of unnecessary code, and probably won’t make an impression on buyers. What’s more, you won’t own the design … Continue reading

Posted in Mobile Optimization, Search Engine Optimization, Website Design

Tingalls Graphic Design Voted Madison’s Top Website Development Company for Second Consecutive Year

InBusiness Magazine’s Executive Choice Awards Honor the Best of Madison Business Local Madison business leaders have voted Tingalls Graphic Design the area’s best website development company in InBusiness Magazine’s 2016 Executive Choice Awards. The firm also took top honors in the same category in 2015. Winners in a variety of categories are chosen by majority vote of 1,000 Madison executives, business owners and decision makers. In a statement announcing the 2016 winners, InBusiness Editorial Director Joe Vanden Plas said, “Since the winners and three finalists in each of 37 categories are chosen from a fill-in-the-blank survey, these are companies that have achieved top-of-mind awareness in the business community. They represent … Continue reading

Posted in About Tingalls, Awards, Website Design

Why Your Best Website Design Company Isn’t a Website Design Company

Although we post a lot of material on our blog about website design and development, the fact is we do a lot of other graphic design and marketing work, as well. And, if you’re serious about growing your business, you should work with a creative team that has lots of different specialties and capabilities—all under one roof. In other words, your best website design company probably isn’t a website design company at all … it’s a creative team like Tingalls Graphic Design that starts with your brand and messaging strategy first, then applies that to your website design and not the other way around. To understand why, you only have … Continue reading

Posted in Graphic Design, Logo Design, Print Design, Website Design