Category Archives: Videography | Video Production

Yes, Google Can Hear You Now!

There are a lot of reasons to embrace online video marketing in 2017. It’s affordable, engaging, and can lead to explosive results in your social media marketing campaigns. There are even some signs that using video clips for introductions, product demonstrations, and testimonials can double or triple the response you get from a landing page. Now, things have gotten even better. That’s because Google has the ability to crawl online videos and incorporate them into search engine results in a way that it couldn’t before. To see how this happened, and why it’s so important, here are a few things you should know… How Video and SEO Used to Work … Continue reading

Posted in Google, Social Media Marketing, Videography | Video Production

How to Write a Killer Video Marketing Script

When it’s time to create a video marketing clip, a lot of business owners will turn on a camera and shoot from the hip. In my experience, that’s not a great idea. While you may know a lot about your subject and enjoy working spontaneously, working without a script or plan virtually guarantees you’ll either forget something you want to mention, repeat yourself needlessly, or end up speaking in a confusing way. You don’t have to be a poet or copywriter to come up with a good script for your video, and you don’t have to spend a lot of time putting your thoughts in order. In fact, you can … Continue reading

Posted in Videography | Video Production

7 Reasons to Add Video to Your Website in 2017

There are a lot of things you can add to your website to generate more sales leads, but few are as simple or effective as introducing online video. If you haven’t given video marketing a try yet, here are seven reasons we think you should make it a focus in 2017… #1 Video is Engaging Psychological studies have shown what we all recognize intuitively – that video captures attention in a way that still images and text can’t. Video engages us on an emotional level, making it more memorable and harder to ignore. #2 Video Clips Drive Conversions Because it is emotionally engaging, video can help drive decision-making by web … Continue reading

Posted in Videography | Video Production, Website Design