Category Archives: Twitter

Which Social Media Sites are Worth Your Time?

Social Media

One of the best things about social media marketing is that you can run effective campaigns by using your time and creativity, instead of cold hard cash. While Google AdWords and other Internet advertising systems require you to spend money on clicks, social sites can bring you customers if you’re just willing to spend a bit of your schedule. Of course, business owners and executives will all recognize that time is a finite resource, just as money is, and that managing effective social media campaigns can quickly eat up lots of it. That leaves them wondering: if we can’t do everything we would like to, where should we focus our … Continue reading

Posted in Facebook, LinkedIn, Pinterest, Social Media Marketing, Twitter

Google and Twitter: Partners

There’s a lot happening in the web-marketing world, specifically the re-unification of two giants. We’re talking about the new Google/Twitter Partnership. Continue reading

Posted in Google, Social Media Marketing, Twitter

Triumphing with Twitter

To many, Twitter is quite the strange bird. Trying to figure out how to successfully use it can feel like attempting to get all the sides of your Rubik’s Cube (remember those?) to be the same color. The good news? It’s not as hard as it seems, but you’ll need to make a significant time investment if you want to triumph on Twitter. Let’s take a look at some of the best practices you can take to accomplish this, as well as whether or not Twitter is the right social media platform for your business to be on in the first place. Is Twitter Right for You? The easiest way … Continue reading

Posted in Social Media Marketing, Tips, Twitter

Do You Use Social Media Management Tools?

Managing even a handful of social media platforms can suck up a large portion of your day. Wouldn’t it be nice if there was one place you could go and disseminate messages to Facebook, LinkedIn, Twitter, Pinterest, and the like, all at once? The good news is there are many social media management tools that let you do just that. And, many of them allow you to schedule future posts to go live whenever you like, making your social media campaign a whole lot more manageable. Here are the top three tools that Tingalls Graphic Design likes best … Hootsuite This is the platform I’ve worked on most extensively, and … Continue reading

Posted in Facebook, LinkedIn, Pinterest, Social Media Marketing, Twitter

What is Social Media Costing You?

If there’s one thing a lot of small business owners absolutely love about social media marketing, it’s that it usually carries a pretty low upfront cost to get into. You have to set up profiles on Facebook, Twitter, LinkedIn, YouTube and the other major social networking sites, of course, and add content, but it isn’t like pay per click advertising, which can mean big expenses to get your campaign moving. Make no mistake, though… social media marketing is going to cost you something. We’re not talking about a hidden expense, although there are more ways to advertise on sites like Facebook than there were in the past. No, what we’re … Continue reading

Posted in Branding, Facebook, LinkedIn, Pinterest, Social Media Marketing, Tips, Twitter

How to Incorporate Social Media into a Print Campaign

A recent study by the Pivot Conference discovered that 37% of marketers plan to be more active in their social media campaigns in 2012. Why the push for social media? It appears as though people are beginning to grasp the benefits of a social media arm inside of their marketing strategy. There are a number of different ways to incorporate social media into your customer outreach programs but most of them are web based. How can you use your print marketing to boost your social media interaction? The easiest way to bring social media to your print materials is to include your social media information, Facebook web address, your Twitter … Continue reading

Posted in Advertising, Facebook, LinkedIn, Networking Tips, Pinterest, QR Codes, Small Business Marketing, Social Media Marketing, Tips, Twitter

Creating a Social Media Campaign for Trade Shows

A trade show is a major investment in time and money for a business, but it can also be one of the most valuable marketing opportunities around. The challenge is to really create an impression at the trade show so people remember your company and not your competitors (and your competition is probably just down the aisle). Social media can help you get a leg up on your competition and make a stop at your booth a must for all attendees. And, if done properly, the constant reinforcement of your company name and message on social media will make you more memorable. A social media marketing plan for a trade … Continue reading

Posted in Advertising, Facebook, LinkedIn, Networking Tips, Pinterest, Social Media Marketing, Tradeshow Marketing, Twitter

How Not to Use Social Media

Social media is becoming a huge part of company strategy and marketing, but it’s still a fairly novel invention, which means there are social media mistakes abound. So, just for fun, let’s take a look at some of the biggest social media mistakes companies have made. Kenneth Cole Using current events in your social media posts can be a great and clever way to promote your business or get people talking. But, as Kenneth Cole learned last year, good taste and common sense must come into play as well. During great unrest (and much violence) in Egypt, Cole decided to promote his clothing line with the following tweet. “Millions are … Continue reading

Posted in Facebook, LinkedIn, Pinterest, Social Media Marketing, Tips, Twitter

Social Media and Your Tradeshow

Remember the good old days of tradeshows; people approached your booth, you shook hands and met and exchanged business cards. Maybe you gave them a pen as a parting gift. Now, with social media  you can virtually meet the person months before the tradeshow, become Facebook friends, create a business circle on Google+, share business contacts and tips on LinkedIn, give them a virtual video tour of your company, and tweet them your every move; all before  you meet in person. By the time the tradeshow rolls around you can have a customized business plan and contract waiting for them at the tradeshow. So how do you go from one … Continue reading

Posted in Advertising, Facebook, LinkedIn, Networking Tips, Pinterest, Social Media Marketing, Tradeshow Marketing, Twitter

Using Social Media for Trade Shows

Trade shows are unique marketing opportunities, you get access to a large group of people who are there because they’re interested in some aspect of your industry, but your competition might be literally right next to you. So how do you maximize your presence at a trade show and make the most out of your exposure? By using a multipronged social media approach you can touch people before during and after the event and work to establish relationships rather than just brief encounters. Types of Social Media There are a number of social media outlets that can be brought into your trade show marketing plan, each has its own strengths … Continue reading

Posted in Facebook, LinkedIn, Pinterest, Social Media Marketing, Tradeshow Marketing, Twitter