Category Archives: Facebook

What You Should be Reviewing in Facebook Insights

Do you ever feel as if you are flying blind on Facebook? Lots of marketers do. They realize that the world’s most popular social network gives them a great way to reach out to customers, fans, and prospects, but aren’t sure how to measure the progress they are (or aren’t) making. A good first step to solving this quandary is logging into Facebook Insights. It’s an analytics tool that’s provided for every Facebook business page you create, and can be accessed by anyone who has been designated as an admin for the page. Let’s see how you can use it to optimize your social campaigns and get more from every … Continue reading

Posted in Facebook, Social Media Marketing, Tips

How to Get More Facebook Likes Today

Every marketer wants to get more attention on social media, but making your posts stand out on Facebook can be difficult. You can expand your reach, and stay in your followers’ feeds more often, if you could generate more “likes,” shares and comments from your content, but how do you get that? We are glad you asked, because we want to share a few simple things you can start doing right now to get more reactions to your posts. Use the Right Format – Did you know Facebook gives preferential treatment to videos and images vs. straight text in news feeds? Instead of writing about an answer to a frequently … Continue reading

Posted in Facebook, Social Media Marketing

Which Social Media Sites are Worth Your Time?

Social Media

One of the best things about social media marketing is that you can run effective campaigns by using your time and creativity, instead of cold hard cash. While Google AdWords and other Internet advertising systems require you to spend money on clicks, social sites can bring you customers if you’re just willing to spend a bit of your schedule. Of course, business owners and executives will all recognize that time is a finite resource, just as money is, and that managing effective social media campaigns can quickly eat up lots of it. That leaves them wondering: if we can’t do everything we would like to, where should we focus our … Continue reading

Posted in Facebook, LinkedIn, Pinterest, Social Media Marketing, Twitter

Use Social Media to Grow Your Business – Let Us Help!

Social Media is more than just posting links – we all know that. But how does it translate directly to new business? How do you quantify your ROI? How can you make your social media efforts count? Continue reading

Posted in Facebook, Social Media Marketing

Organic Reach – Facebook Marketing

What is organic reach? Why is everyone raving about Facebook marketing? What is it? The Internet simultaneously leveled and skewed the playing field for small businesses and entrepreneurs. The digital landscape of the 21st Century is very much like the Wild West of old – pioneers taking huge risks that sometimes pay off in gold. Bandits streak across cyberspace looking to make a quick buck and in between desperation and vast success there’s the rest of us, trying to make our way. The path to success in the digital Wild West is made more complicated by it’s mutable nature. Things are always changing. A few years ago, Facebook had this thing … Continue reading

Posted in Facebook, Small Business Marketing, Social Media Marketing

The Best Way to Set Up a Facebook Fan Page

For many business owners, a Facebook Fan page can be a great asset in connecting with customers, sharing products or services, or stating your opinion on a topic that’s relevant to your audience. Setting up this page correctly is a critical factor in how successful it can become. We’ve seen Facebook Fan Pages set up in a way that actually hurts a business. That’s why Tingalls Graphic Design is sharing some best practices that you can act upon today. Step 1: Begin with Your Personal Facebook Page Since most people already have a personal Facebook page, we’re not going to dive into how to create one in this article. If … Continue reading

Posted in Facebook, Social Media Marketing, Tips

Do You Use Social Media Management Tools?

Managing even a handful of social media platforms can suck up a large portion of your day. Wouldn’t it be nice if there was one place you could go and disseminate messages to Facebook, LinkedIn, Twitter, Pinterest, and the like, all at once? The good news is there are many social media management tools that let you do just that. And, many of them allow you to schedule future posts to go live whenever you like, making your social media campaign a whole lot more manageable. Here are the top three tools that Tingalls Graphic Design likes best … Hootsuite This is the platform I’ve worked on most extensively, and … Continue reading

Posted in Facebook, LinkedIn, Pinterest, Social Media Marketing, Twitter

When Social Media Becomes Antisocial

Many companies understand that social media is now an inherent part of running a business. But when it comes to understanding HOW to use social media effectively, they struggle. The whole point of social media is to engage with readers and hopefully start a discussion. But many companies are actually inhibiting discussion by disseminating content that looks more like an advertisement, or a one-sided sales pitch, that can easily be perceived as spam. Since none of us want to be antisocial, at least not with social media, let’s take a look at some best practices we follow here at Tingalls Graphic Design, which encourage readers to participate in a conversation … Continue reading

Posted in Facebook, LinkedIn, Social Media Marketing, Tips

Quick Tips for Maximizing Facebook Reach

Guest Blog from Wells Print & Digital Services For many businesses and organizations, Facebook can be an incredibly valuable tool for brand development and connecting with their fans for a relatively low expense. Whether you’re an international brand or a family-run small business, the ability to convey a personal side to your business is a necessary step in this growing age of digital marketing. Knowing how to effectively use Facebook, however, is a skill that requires a creative mind, in-depth analysis, and no shortage of patience. To determine your reach (how many people see your posts) Facebook uses an algorithm called EdgeRank. EdgeRank is used to determine what content appears … Continue reading

Posted in Facebook, Social Media Marketing, Tips

Are You Making it Easy for New Customers to Find You Online?

If you’ve ever hired someone to work on Internet marketing or a search engine optimization campaign, you probably already understand how important keywords are to the visibility of your business website. But, do you know how to find the best ones… the terms and phrases that make it easy for new customers to find you online? Although a lot of business owners and executives don’t spend much time thinking about keywords, they can literally make or break your campaigns. When people search for information for companies on the Internet using sites like Google and Bing (or even social media sites like Facebook and LinkedIn), the results are compiled and arranged … Continue reading

Posted in Facebook, Search Engine Optimization, Tips, Website Design