Category Archives: Small Business Marketing

Why Brand Consistency Matters

For a lot of business owners, branding can seem like a vague topic that involves market research, focus groups, and the kinds of conversations people have in Fortune 500 boardrooms. But what they might not realize is that branding is just as important—or maybe even more important—for smaller companies. In particular, small businesses need brands that are consistent from one communication or campaign to the next. The reason is simple: If branding isn’t consistent, then customers won’t necessarily recognize that a communication is coming from your business right away. And, given that smaller companies have fewer chances to make an impression than bigger ones, they have to make each point … Continue reading

Posted in Branding, Small Business Marketing

How to Get Subscribers to Open Your Emails

It’s not easy to find and keep subscribers to your email newsletter. That makes it all the more frustrating when the majority of them don’t actually open your messages. You can’t get results from your email marketing campaign if no one bothers reading what you send, so how can you get subscribers to make your newsletters a priority in their inbox? Here are a few quick tips to help you out… Use Catchy, Intriguing Subject Lines In general, you want your email newsletter subject lines to be short, timely, and attention grabbing. It’s important you don’t go too far to get readers to open your message, though. Anything that looks … Continue reading

Posted in Email Marketing, Small Business Marketing

Tingalls Featured on WisconsinRealEstate.com

Tingalls Graphic Design Featured on WisconsinRealEstate.com

Tingalls Graphic Design was recently featured on Wisconsin Real Estate, one of the top sites for Fitchburg, WI Real Estate. This Website and Logo Design Company Provides Quick Turnaround, Collaboration and Pro-Bono Work By Kelly Church Offering custom logo design, illustration, print collateral, and websites, Tingalls Graphic Design is more than just a graphic design studio. Owned by and named after Tara Ingalls, the Fitchburg, WI company started out of Ingalls’ home as a freelance business while she also worked full time. She was nicknamed “Speedy Tara” for her quick turnaround and that’s something she hasn’t sacrificed even as her company has grown. “Our turnaround is something I’ve been proud … Continue reading

Posted in Logo Design, Small Business Marketing, Website Design

15 Great Blog Topics You Can Use Today

Every marketer on the planet knows you need lots of fresh content to attract attention from Google and succeed with search engine optimization, but getting started on new blog posts can be difficult. Continue reading

Posted in Advertising, Blogging, Copywriting, Goals, Search Engine Optimization, Small Business Marketing, Tips

Organic Reach – Facebook Marketing

What is organic reach? Why is everyone raving about Facebook marketing? What is it? The Internet simultaneously leveled and skewed the playing field for small businesses and entrepreneurs. The digital landscape of the 21st Century is very much like the Wild West of old – pioneers taking huge risks that sometimes pay off in gold. Bandits streak across cyberspace looking to make a quick buck and in between desperation and vast success there’s the rest of us, trying to make our way. The path to success in the digital Wild West is made more complicated by it’s mutable nature. Things are always changing. A few years ago, Facebook had this thing … Continue reading

Posted in Facebook, Small Business Marketing, Social Media Marketing

Ask the Expert: Google Mobile Search Update … More Mobilegeddon!

In our ongoing efforts to keep clients and friends up to date, here are the latest questions from our FAQ file: Continue reading

Posted in Google, Google Mobile Update 4/21/15, Mobile Optimization, Search Engine Optimization, Small Business Marketing, Website Design

Content that Counts: The Golden Nugget

The Benefits of Brief Clear Content

Content that counts comes in many forms. This isn’t your first day on the Internet – odds are you have a Facebook account, Twitter feed or even more. Have you noticed any patterns? Everything happens at light speed, in short tiny bursts of concentrated information. This is counter intuitive – the assumption is that audiences want detailed and elaborate explanations of services and products, events and everything else. Continue reading

Posted in Blogging, Copywriting, Small Business Marketing, Tips

Where’s your blog?

How to Write a Blog Post

It’s 2015 and the New Year is a great time to make some resolutions about your website, arguably your most effective marketing tool. You’ve been thinking a blog for a while now, but is it really worth the effort? The answer to that is a resounding yes! Continue reading

Posted in Advertising, Blogging, Branding, Copywriting, Search Engine Optimization, Small Business Marketing, Social Media Marketing, Tips

How Graphic Designers Can Up their Credibility Factor — Part 2

In the first installment of this series, we discussed six ways a graphic designer can improve their credibility factor. In part two, we’re serving up five more tips on the subject. And although we’re talking specifically about graphic designers here, these strategies really apply to any profession. No matter how much of an expert you are at your craft, these strategies will help improve your credibility, as well as your bottom line … Crystalize Your Process Set up an “external” processes with the customer that’s easy to understand. Timeline, milestones, what you need from them, etc., are all good things to flesh out upfront. Remember, for expectations to be met … Continue reading

Posted in Goals, Graphic Design, Small Business Marketing, Tips