Category Archives: Search Engine Optimization

Why does My Website Need an SSL Certificate?

Computer with SSL icon on screen

As a business owner, you may feel as if you’ve been hearing an awful lot about SSL security these days. Chances are, you’ve been using sites with this functionality for years, even if you didn’t notice it. But now you may be noticing emails, blog posts, and other materials suggesting you add it to your site, too. But what is it that makes SSL such a big deal? And why do you need it on your website? To get to the answers, let’s take a quick look at a few of the relevant issues… What is SSL? SSL stands for Secure Sockets Layer, which means a website with this hosting … Continue reading

Posted in Google, Search Engine Optimization, Security

Do You Want the Cheapest… or the Best Website Design?

Best Website Design Madison

Most business owners don’t have the time to scout and select a new web designer every few years. Instead, they need to find a stable team who can build and maintain a successful online presence that will be useful and profitable for their company for years to come. However, web design is not an area where most businesses have a lot of expertise, so they go with what they think is most efficient and most profitable. We can easily compare the website design process with another situation where the average consumer has to make a huge buying decision that they’ll have to live with for a few years – the … Continue reading

Posted in Best Practices, Search Engine Optimization, Website Design, Wordpress

What Makes a Great Website?

Lots of business owners who meet with us know they need a website, but they don’t necessarily know what that website should look like, or what it has to include. What they want to know, really, is what makes a great website design? Which elements make your online presence stand out? The answer is going to differ a bit depending on the business and situation, but here are a few things your website simply must have to be exceptional: A killer first impression – When someone looks at your website for the first time, they need to know that it’s for a great company, and to get an instant sense … Continue reading

Posted in Blogging, Mobile Optimization, Search Engine Optimization, Website Design

The 3 Biggest Website Design Mistakes

As the web has gotten to be bigger and more important, web design has become more crucial to the success of small businesses everywhere. And yet, we continually see business owners (and the creative teams they hire) make a number of unfortunate mistakes again and again. To help you avoid them, here are three of the biggest website design blunders we are still seeing in 2016. #1 Creating a Template Website – Your website should not be created from a template. If it is, it will have a generic look, contain lots of unnecessary code, and probably won’t make an impression on buyers. What’s more, you won’t own the design … Continue reading

Posted in Mobile Optimization, Search Engine Optimization, Website Design

How Can I Get More Blog Readers?

It sometimes seems as if there are more blogs than there are blog readers. That is, lots of companies put fresh posts online every day, but studies show that 90% or more aren’t ever read by more than a few people. Or to put things another way, there are a few blogs with lots of readers, and thousands of times as many that are doing nothing for the marketers that produce them. How can you ensure that your blog falls into the right category, helping you to attract search engine visits and attention from real-life customers? Here are a few proven steps you can take to get moving in the … Continue reading

Posted in Best Practices, Blogging, Search Engine Optimization, Tips

3 SEO Details Business Owners Tend to Overlook

Business owners tend to understand that content and links are the main cornerstones of a search engine optimization campaign. But what they don’t always realize is that there are some other, less obvious factors that can affect their search visibility. Here are three you should definitely keep an eye on… Choose a Reliable Web Hosting Company Having premium web hosting means your website is online more often, loads quickly, and isn’t sharing server space with other businesses For just a few extra dollars a month, you can give your users a better experience and show Google that your website is reputable. Solid Link Structure Having your pages link correctly between … Continue reading

Posted in Search Engine Optimization, Tips

Two Hidden Details that Make or Break SEO

For most business owners and marketers, success in search engine optimization comes down to a simple equation: use more keywords and get more links, then watch as traffic flows to your website and new customers show up day after day. It’s a simple strategy, but a winning one… right? In theory, that’s the way things should work. However, this narrow approach to SEO overlooks something important. Namely, that more search traffic doesn’t necessarily mean more sales. In fact, it could even mean fewer, if you are bringing the wrong visitors to your website or letting an over-emphasis on search optimization ruin your message. To see why this is so important … Continue reading

Posted in Keyword Optimization, Search Engine Optimization, Website Design

15 Great Blog Topics You Can Use Today

Every marketer on the planet knows you need lots of fresh content to attract attention from Google and succeed with search engine optimization, but getting started on new blog posts can be difficult. Continue reading

Posted in Advertising, Blogging, Copywriting, Goals, Search Engine Optimization, Small Business Marketing, Tips

On-going SEO through Blogging

How to Write a Blog Post

When websites first became popular, it was a milestone for your marketing to just have a website that worked. But, like all technology, the web has continued to evolve – quickly and in many directions. A website for 2015 needs to be not only mobile-friendly, visually stunning and have new content often. A big measure of how Google rates a website is fresh and continuously growing content. This is a major switch from the website thinking of the early 2000s. Now, to stay well ranked on Google search results pages, you need to be timely and relevant. More and more successful online brands are making sure they have on-going and … Continue reading

Posted in Blogging, Search Engine Optimization

The Google Mobile Search Update and Fun Facts

The April 21st Update is almost upon us. We keep checking back to the official Google Webmaster Blog for new updates so we can in turn keep you informed. There’s no news and that’s okay. The “mobilegeddon update” is almost here, and most of those who want or need mobile-friendly updates have them well underway. We still don’t know how this will affect users who are not mobile-friendly by the completion of the roll out and become compliant at a later date. While Google’s search algorithm will always be a mystery (or it would cease to be useful), we do know a few things about the search giant. Those few … Continue reading

Posted in Google, Search Engine Optimization