Category Archives: Goals

10 Google Analytics Stats You Should Be Watching

Do you ever wish you could have your customers tell you exactly what they want from your website? Wouldn’t it be nice if they would let you know in advance which articles they would read, offers they would respond to, and ads they would find compelling? While you’re not likely to get these kinds of insights in an email or survey, the information isavailable to you if you know where to look. The only problem is that most business owners and marketers ignore the one reliable source of data they have on customers and behaviors: Google Analytics. Completely free and immensely valuable, Google Analytics can tell you a great deal about where your … Continue reading

Posted in Advertising, Best Practices, Goals, Google, Tips, Website Design

5 ‘Business Hacks’ to Reduce Stress and Improve Productivity

Psychologists and productivity experts have noted for decades that “engaged” workers tend to get a lot more done. But it’s easy to forget in the midst of busy or stressful times that your employees also need support and encouragement. Below are five simple “business hacks” we use here at Tingalls on a daily basis: Embrace Positivity It’s just as easy to look at the brighter side of things as it is to be grumpy, and the result can definitely increase productivity. We start each weekly staff meeting with an uplifting client testimonial or employees share something positive from their weekend. It helps set the tone for the entire week. Be … Continue reading

Posted in About Tingalls, Goals, Tips

15 Great Blog Topics You Can Use Today

Every marketer on the planet knows you need lots of fresh content to attract attention from Google and succeed with search engine optimization, but getting started on new blog posts can be difficult. Continue reading

Posted in Advertising, Blogging, Copywriting, Goals, Search Engine Optimization, Small Business Marketing, Tips

How Graphic Designers Can Up their Credibility Factor — Part 2

In the first installment of this series, we discussed six ways a graphic designer can improve their credibility factor. In part two, we’re serving up five more tips on the subject. And although we’re talking specifically about graphic designers here, these strategies really apply to any profession. No matter how much of an expert you are at your craft, these strategies will help improve your credibility, as well as your bottom line … Crystalize Your Process Set up an “external” processes with the customer that’s easy to understand. Timeline, milestones, what you need from them, etc., are all good things to flesh out upfront. Remember, for expectations to be met … Continue reading

Posted in Goals, Graphic Design, Small Business Marketing, Tips

How Graphic Designers Can Up their Credibility Factor — Part 1

Have you ever met someone who was obviously an expert at something? Probably. But have you ever met an expert that you would absolutely never work with because you had no respect for them, or they were so un-together they had no actual credibility? As a graphic designer, in order to reach your highest potential, being an expert isn’t enough. That’s why Tingalls Graphic Design has put together the following list of things you can do to improve your credibility and gain more respect from customers. Be Yourself Don’t try and be someone you’re not, or match some perception of what you think a graphic designer should be. Let your … Continue reading

Posted in Goals, Graphic Design, Small Business Marketing, Tips

Improve Your Business & Your Life with a Vision Board

Now that we’re well into 2014, it’s a good time to check in to see where we’re at with our goals for the year. Although it’s no longer January, there’s still plenty of time to accomplish great things! Our team here at Tingalls recently created our annual vision boards to help us clarify, and be mindful of our goals. It was a lot of fun, and we created some truly inspiring stuff. What is a Vision Board? More than a simple craft project, vision boarding is a tool that helps us craft the life and business we want. “A vision board is a tool used to help clarify, concentrate and … Continue reading

Posted in Goals, Tips