Category Archives: Direct Mail

Keep It Short: The Benefits of Brief, Clear Content

In a world where we’re berated with information, the last thing most people want is long-form copy that’s more metaphorical than understandable. Don’t get me wrong, there’s always room for a brand’s personality & style to shine through. But we have to be as clear, brief & impactful as possible when broadcasting our messages — both electronically & in print — while making sure we connect on an emotional level with our audience. Some great examples of this are “Just do it,” from Nike, and “Think Different,” from Apple. Even this blog post is designed to be incredibly short. It’s a great exercise for our minds, which trains us to … Continue reading

Posted in Advertising, Blogging, Copywriting, Direct Mail, Email Marketing

Go Green – Get Printing

Print Marketing with Tingalls Print marketing may be more energy efficient than you realize and the benefits of using print could boost your company’s visibility too. The following statistics related to print marketing, the paper industry and the environment were presented by NewPage Corporation and provide some interesting insight on sustainability and marketing. Did you know that the creation and delivery of direct mail generates less greenhouse gas emissions than an eight minute shower? In the last 25 year annual energy consumption at US data centers increased by 24% but the pulp and paper industry reduced energy by 24%. The footprint of paper for one 3×5 inch direct mail card … Continue reading

Posted in Advertising, Branding, Direct Mail, Print Design

Sticky Prints by Dan Dettman

Wells Print and Design Services offers a number of ways to print leave-behind materials with friends, customers, and colleagues.  As fall sporting seasons move on, a printed schedule is still the preferred way to look up the home team’s opponent and game time.  Wells is able to print magnet schedules or static cling schedules on the new wide format press.  Printing a company logo along the hometown’s team creates a subtle customer loyalty piece.  An office or home refrigerator may be the place to keep your logo in front of customers from the beginning of fall into winter. Along with refrigerator magnets, car magnets are a non-permanent approach to promote … Continue reading

Posted in Advertising, Direct Mail, Print Design

Direct Mail Brings Home Charitable Donations

Charitable causes that aren’t reaching out to their donors through social media and direct mail may want to reconsider their fundraising efforts. A recent study from Campbell Rinker found that a direct mail appeal for donations was more than three times likely to receive an online gift as a response than an email was. The study also found that among donors that were aged 60 and above, online donations as a result of direct mail rose from 18% just two years ago to 30%, clearly showing that direct mail is hitting its target. Thirty percent of the younger set, donors under the age of 40, said that they contributed to … Continue reading

Posted in About Tingalls, Advertising, Direct Mail, Email Marketing, Small Business Marketing

The Importance of Font

You put a lot of thought into your company colors, the images or icons you’ll use to represent your company, the placement of elements on your website and print materials, but did you stop to consider the font style you’d use to convey your message? Font selection is just as important, if not more important, than all of the other elements combined. The wrong font and your company message (or even the name) could be confusing, even downright unreadable. Sometimes the font choice is pretty obvious, a construction firm won’t be represented well by a font that looks like a calligraphy master created it. Likewise, a wedding planner probably won’t … Continue reading

Posted in Advertising, Branding, Direct Mail, Logo Design, Print Design, Website Design

Brochure vs. Palmcard: Picking the Right Print Advertising

Once upon a time every company believed they needed to have a brochure so they rushed out to have one printed that included a ton of information about their company and possibly a few pictures. Quite often not a lot of thought went into the creation of a company brochure, it was just something you had to have. Today that’s changed and many businesses are trying to be more streamlined in their marketing approach and gathering clients. For some companies a trifold brochure still makes the most sense but for other companies a smaller palmcard with only two sides is the better choice. And, in some cases, a company may … Continue reading

Posted in About Tingalls, Direct Mail, Print Design

5 Reasons to Continue with Print Marketing

Social media is growing daily with more and more outlets for businesses as well as individuals and more people embracing the technology as a way of life. But will electronic media ever swallow up print marketing? We don’t think so and here are our top 5 reasons why. There’s Credibility in Print Anyone can publish anything online, accuracy and reliability aren’t necessarily inherent in information found on the internet. But print carries a sense of credibility which boosts the reliability of a company. It’s Tangible There is something to be said about a piece of advertising that is tangible, one that you can hold in your hands, tuck in your … Continue reading

Posted in About Tingalls, Advertising, Direct Mail, Print Design

3 Key Components to a Good Postcard/Brochure Design

If you’re handing out print materials to your customers there are three key components that will help you create good print marketing materials. It doesn’t matter whether you are considering a simple postcard or a more complicated brochure; these tips will make your material more inviting and informative to the public. Defined Purpose The very first question you should ask yourself before designing a postcard or a brochure is what is your goal or your purpose. What are you trying to tell your audience? What action do you want them to take? You may find that you actually have a couple goals; perhaps you want to tell them about a … Continue reading

Posted in Advertising, Direct Mail, Print Design

Invest in Mail for 2011

By Dan Dettman, Wells Print & Digital Services Many businesses like the idea of direct mail because of its return on investment, ease of targeting an audience, and measurability. Direct mail is still one of the best ways to reach out to specific consumers. Mailing lists can include household income levels, ages, buying patterns, professions, and hobbies. Typically, the demographics chosen at this stage greatly influence the response rate of a mailing. When a direct mail campaign is completed, businesses usually like to recap and measure the return on investment. As long as the customer has a promotion to reference on a mailer, the sender can gather how many responses … Continue reading

Posted in Direct Mail, Print Design