Category Archives: Copywriting

15 Great Blog Topics You Can Use Today

Every marketer on the planet knows you need lots of fresh content to attract attention from Google and succeed with search engine optimization, but getting started on new blog posts can be difficult. Continue reading

Posted in Advertising, Blogging, Copywriting, Goals, Search Engine Optimization, Small Business Marketing, Tips

Content that Counts: The Golden Nugget

The Benefits of Brief Clear Content

Content that counts comes in many forms. This isn’t your first day on the Internet – odds are you have a Facebook account, Twitter feed or even more. Have you noticed any patterns? Everything happens at light speed, in short tiny bursts of concentrated information. This is counter intuitive – the assumption is that audiences want detailed and elaborate explanations of services and products, events and everything else. Continue reading

Posted in Blogging, Copywriting, Small Business Marketing, Tips

Where’s your blog?

How to Write a Blog Post

It’s 2015 and the New Year is a great time to make some resolutions about your website, arguably your most effective marketing tool. You’ve been thinking a blog for a while now, but is it really worth the effort? The answer to that is a resounding yes! Continue reading

Posted in Advertising, Blogging, Branding, Copywriting, Search Engine Optimization, Small Business Marketing, Social Media Marketing, Tips

Keep It Short: The Benefits of Brief, Clear Content

In a world where we’re berated with information, the last thing most people want is long-form copy that’s more metaphorical than understandable. Don’t get me wrong, there’s always room for a brand’s personality & style to shine through. But we have to be as clear, brief & impactful as possible when broadcasting our messages — both electronically & in print — while making sure we connect on an emotional level with our audience. Some great examples of this are “Just do it,” from Nike, and “Think Different,” from Apple. Even this blog post is designed to be incredibly short. It’s a great exercise for our minds, which trains us to … Continue reading

Posted in Advertising, Blogging, Copywriting, Direct Mail, Email Marketing

Blogging 101: Using SEO in Your Blog

Are you using Search Engine Optimization (SEO) on your blog? Whether you know it or not, you definitely are. The real question is, are you using SEO effectively? Many of the topics we’ve already covered in this series contribute to successful SEO on your blog. If you’ve missed any of the Blogging 101 installments, you can find links to all of them below. Let’s take a look at one more element that needs to be discussed: the use of keyword phrases. But first let’s take a step back and answer the question … What is SEO? Search Engine Optimization is a multi-step process designed to help increase traffic to your … Continue reading

Posted in Blogging, Copywriting, Search Engine Optimization, Tips

Blogging 101: Original Content vs. Duplicate Content

In this installment of our Blogging 101 series we’ll be discussing content — which are the words we use in each of our blog posts. We’ve already talked about content length and quality, and now it’s time to take a look at original content vs. duplicate content. Original Content So, this one’s pretty straightforward. Original content is exactly what it sounds like: made from scratch, unique, one of a kind. It’s content that you’ve written yourself, even if that means you’ve drawn from other material (which you can site in your blog post) for the information. Google likes this type of content, and so do readers. Duplicate Content Remember when … Continue reading

Posted in Blogging, Copywriting, Search Engine Optimization, Tips

Blogging 101: Blog Post Frequency & Length

In the fifth installment of our Blogging 101 series, we’re gong to cover optimal blog post frequency and length. These are two more pieces of the Search Engine Optimization (SEO) pie that need to be understood so they can be used effectively to reach more readers. Blog Post Frequency So, you’ve decided to start blogging and you’re wondering how many posts you should produce each week. And while one is better than none, and two is twice as good as that, the sweet spot for most businesses is three times per week. Why? Because it provides your blog with a good amount of fresh content each week, without producing too … Continue reading

Posted in Blogging, Copywriting, Search Engine Optimization, Tips

Blogging 101: What are Tags & Categories?

In this installment of our Blogging 101 series, we’re going to talk about tags and categories —specifically what they are, and how to use them in your blog posts. Since tags and categories aren’t part of the actual writing of a blog post, they can easily be overlooked. But if you want to learn how to write a successful blog, you’ll want to make sure you include them in every post. Blog Tags Tags are keywords or keyword phrases that are placed in the tags region on the backend of your blog. Here’s what the input box looks like in WordPress: Tags are for search engines, and they let Google, … Continue reading

Posted in Blogging, Copywriting, Search Engine Optimization, Tips

Blogging 101: The Art of Writing Awesome Blog Titles

In our last installment of Blogging 101: How to Write a Blog Post, we touched upon how to create good, clear blog titles — also known as headlines — for your blog. Your title is a critical element in helping your blog get read. When someone searches for a particular topic, and you are among the list of search engine results, your title — also referred to as a headline — is a deciding factor on whether or not someone clicks through to continue reading. Your headline is also what helps you get found by the search engines in the first place. Here are three factors that go into awesome … Continue reading

Posted in Blogging, Copywriting, Tips