Category Archives: Color in Marketing

Choosing Colors and Fonts That Fit Your Brand

How do you choose the right colors and fonts for your logo, website, and other branding pieces? A lot of business owners will tell you they simply choose “what they like,” and that’s not a bad starting point. But, if you really want to establish and maintain an identity that’s going to help you connect with customers over many years, there are a few things you should consider before making a final decision… Go for emotion first – Every color elicits a different kind of emotion or response. Some are softer and cooler, while others feel more hot and engaging. Think about the tone you want to set (professional, exciting, … Continue reading

Posted in All about Color, Branding, Color in Marketing, Fonts & Fontography, Logo Design

50 Years of Color

From the psychedelic ’60s to the expressive ’00s, color has always been an integral part of how a culture expresses the attitudes and emotions of the times. What was your favorite decade of color below?

Posted in Color in Marketing

Tingalls Culture

At Tingalls Graphic Design, we work really hard. Taking ideas from our clients’ minds and turning them into a visual reality is challenging at times. We work just as hard to keep our creative work fresh and innovative. To do this, we embrace some non-traditional methods. Spoons By now, if you’re a client or a fan, you’ve heard about our Spoons competitions. We’re broadcasting them live on Periscope every time we play. #tingallsspoons #funatwork, our Twitter handle is @tingallsdesign. You can watch the action live on your phone or desktop now. Pretty cool huh? Work Environment Tara Ingalls, the owner and creative director of Tingalls Graphic Design has taken major … Continue reading

Posted in Color in Marketing, Creativity, Graphic Design, Website Design

Has Pantone’s Color of the Year Affected Your Branding?

Now that we’re well into 2014, how do you feel about Radiant Orchid as the Pantone color of the year? Is it something you’ve used in your designs and branding, or is this the first time you’re hearing about it? I asked some of the Tingalls team how they feel about the color, and if it’s influenced how they design and think. Overall, they felt that although it’s interesting to see what color Pantone picks each year and how they apply it, it has very little affect on their work. “All of our designs are very client driven. We tend to brand for our customers in a more timeless way … Continue reading

Posted in All about Color, Branding, Color in Marketing, Small Business Marketing

What’s in a Color? The Impact of Color in Branding

Like it or not, people form opinions about your brand every day based of one simple thing: color. In fact, color can increase logo and brand recognition by up to 80 percent! Here are some reasons not to overlook the role of color in your branding efforts. Colors are seen by different age groups, genders and nationalities in many different ways. For instance, orange is highly accepted by young people, while people tend to dislike orange and green the older they get. Even men and women react differently to color. Females generally respond to red better than blue, while men prefer blue over red. Yellow has a higher effective value … Continue reading

Posted in All about Color, Branding, Color in Marketing, Logo Design, Tips

What Can You Control and Influence in Your Marketing?

The three circles above represent your marketing (digital or off-line) and your marketing’s ability to attract leads. Your marketing content – the actual messages you communicate and to whom you direct those messages as well as where you distribute them and how frequently — is what you can control. By targeting who it is you are creating your content for, directing your messages to, as well as where you distribute them and how frequently you create and distribute those messages all work to influence those who discover/receive your content and messages to the end goal of those folks inquiring further about your products or services, or even making a purchase. … Continue reading

Posted in Advertising, Color in Marketing, Email Marketing, Recession Marketing, Small Business Marketing, Social Media Marketing

Simple Way to Get Buyers to Take Action

If you’re wondering why your website visitors aren’t taking action and clicking on your links, then you may want to consider making a small simple change to how you’re leading them through your sales funnel. A common mistake in designing web pages is to use an underlined word or phrase as the hyperlink to lead the visitor to the page you want them to go. A much more effective method is to simply change the hyperlink into a button.  Buttons are much more intuitively click-friendly. Oh, and color makes a difference. The Mequoda group reports a split test where the only variable on the landing page was the order button … Continue reading

Posted in Advertising, Color in Marketing, Website Design

Pantone Color of the Year 2011: Not Your Grandmother’s Shade of Pink

This is not the shy pink of dawn, the sleepy pink of summer lemonade, or the tidy pink of gingham curtains. This is pink with attitude. A bold, intense, don’t-ignore-me color. Honeysuckle 18-2120, the PANTONE Color of the Year for 2011, is a confidant, assertive shade of lusciously saturated pink that fuels our desire for change and ignites our spirit, to help us meet the challenges of everyday life. It commands our attention and rewards us with a good dose of confidence and energy. Showing up just about everywhere from men’s and women’s apparel and accessories to footwear, cosmetics and furnishings for the home, Honeysuckle has become a global call … Continue reading

Posted in Color in Marketing, Logo Design

Do you have PMS colors for your branding guidelines?

McDonald’s Golden Arches™, Coca-Cola’s red logo, IKEA’s signature blue and yellow logo—all of these companies and many more use color to maintain a consistent and readily identifiable image. But, how does a global company like McDonald’s ensure that their trademarked logo printed on packaging in Japan matches the color used on signage here in the US? Enter the Pantone® Matching System®, known to many as PMS or simply Pantone colors. First created in 1963 by Lawrence Herbert, the Pantone system has become the worldwide trusted source for the art and science of color. According to www.pantone.com, Herbert was “fascinated by the challenge of developing a universal color specification system.” He … Continue reading

Posted in Color in Marketing, Logo Design, Print Design, Tips