Category Archives: All about Color

Choosing Colors and Fonts That Fit Your Brand

How do you choose the right colors and fonts for your logo, website, and other branding pieces? A lot of business owners will tell you they simply choose “what they like,” and that’s not a bad starting point. But, if you really want to establish and maintain an identity that’s going to help you connect with customers over many years, there are a few things you should consider before making a final decision… Go for emotion first – Every color elicits a different kind of emotion or response. Some are softer and cooler, while others feel more hot and engaging. Think about the tone you want to set (professional, exciting, … Continue reading

Posted in All about Color, Branding, Color in Marketing, Fonts & Fontography, Logo Design

Why do my logo colors look different on different screens?

One of the most common questions we get at Tingalls Graphic Design, and one of the most perplexing problems clients can have, is why my logo or company color schemes look different on different mediums. The answer is a little complicated, but first thing – think of buying a television. Think of that wall of illuminated flat screens, glowing in the back of Best Buy or wherever you get your electronics. They all have different features and different technology – sure, they are all TVs, but Sony does it differently than Samsung. Keep that image in your head while you read – the different way things appear on those TVs … Continue reading

Posted in All about Color

Has Pantone’s Color of the Year Affected Your Branding?

Now that we’re well into 2014, how do you feel about Radiant Orchid as the Pantone color of the year? Is it something you’ve used in your designs and branding, or is this the first time you’re hearing about it? I asked some of the Tingalls team how they feel about the color, and if it’s influenced how they design and think. Overall, they felt that although it’s interesting to see what color Pantone picks each year and how they apply it, it has very little affect on their work. “All of our designs are very client driven. We tend to brand for our customers in a more timeless way … Continue reading

Posted in All about Color, Branding, Color in Marketing, Small Business Marketing

The Science of Color

Different cultures react to colors differently. This fun infographic focuses on the responses of people in the Western Hemisphere. Enjoy!

Posted in All about Color, Branding

Color Psychology in Logo Design

Our minds are inherently programmed to respond to color. It shapes our thoughts and emotions. And according to studies, color affects more than mood – it has the ability to change our buying habits.

Posted in All about Color, Branding, Logo Design

What’s in a Color? The Impact of Color in Branding

Like it or not, people form opinions about your brand every day based of one simple thing: color. In fact, color can increase logo and brand recognition by up to 80 percent! Here are some reasons not to overlook the role of color in your branding efforts. Colors are seen by different age groups, genders and nationalities in many different ways. For instance, orange is highly accepted by young people, while people tend to dislike orange and green the older they get. Even men and women react differently to color. Females generally respond to red better than blue, while men prefer blue over red. Yellow has a higher effective value … Continue reading

Posted in All about Color, Branding, Color in Marketing, Logo Design, Tips