Looking to build a business website without having to pay a professional creative team? A quick look around the web will reveal several different ways you can buy a template, plug in your own content, and create a web presence in just a few hours.
Sounds like a fantastic deal, right?
It would be, if creating a fully-functional website were actually that easy. Take a closer look and you’ll see there are a number of important drawbacks to a template-built site that are hard to spot with the naked eye. In fact, you might not notice the shortcomings at all until they show up on your bottom line when you’re faced with an unforeseen redesign due to copyright or poor coding techniques.
The trickiest part is that not all WordPress websites are built the same. They may look great on the surface but the coding can be a mess and extremely hard to modify or maintain. We like to use the analogy of the car buying experience, even the shiniest paint job can mask a horribly maintained engine under the hood.
To help you understand the false value in WordPress templates let’s take a look at some of the problems they bring…
Cookie Cutter Websites Don’t Win Over Customers
You should be looking for a design team who can give you the kind of website that attracts customers and provides them with valuable information online to convert them from visitors to prospects. What you’ll get from a common WordPress theme, on the other hand, is a generic layout that could work for any kind of business in any industry.
When You License a Theme, You Don’t Own Your Website
Although most business owners never look into the details of the licensing agreements they get with the WordPress template, the fine print is usually clear: you don’t actually own the rights to your web design. It can be used by anyone, even your closest competitors. In fact, you may be obligated to link back to the theme creator, or let them use your finished website as a sample for their marketing.
WordPress Templates Are Bloated and Unstable
Because WordPress templates are built to be used in a variety of different settings, they include plug-ins, short codes, and back-end HTML for a lot of different configurations. You won’t need most of them, but they are still buried within your website. All of those extra pieces make your pages load slowly, and could cause conflicts when you add new plug-ins, update WordPress, or make minor changes to your website. It can also lead to a lack of compatibility with certain mobile devices and browsers.
It’s Hard to Attract Search Engine Visits with a Template Website
The other disadvantage of having a bloated website with too much code is that it can be difficult for Google’s spiders to crawl and understand. That, along with the slow loading times and big potential for website crashes, means search engines aren’t going to place a high value on the quality of your pages. So, no matter what you do with content and links, you might be forced watch search engine traffic flow to your competitors because your template website isn’t up to snuff.
In sort, everybody wants the least expensive option when designing a website, that’s understandable. What they don’t understand is the old adage “you get what you pay for.” Custom themes provide you with not only an eye-catching, brand-specific design, but we have the ability to tailor the design to your visitors exact expectations … and we’ve removed a lot of the coding bloat so our sites load fast and rank higher.