Do You Want the Cheapest… or the Best Website Design?

Best Website Design Madison

Most business owners don’t have the time to scout and select a new web designer every few years. Instead, they need to find a stable team who can build and maintain a successful online presence that will be useful and profitable for their company for years to come. However, web design is not an area where most businesses have a lot of expertise, so they go with what they think is most efficient and most profitable. We can easily compare the website design process with another situation where the average consumer has to make a huge buying decision that they’ll have to live with for a few years – the … Continue reading

Posted in Best Practices, Search Engine Optimization, Website Design, Wordpress

Why WordPress Templates Aren’t Such a Great Deal After All

Looking to build a business website without having to pay a professional creative team? A quick look around the web will reveal several different ways you can buy a template, plug in your own content, and create a web presence in just a few hours. Sounds like a fantastic deal, right? It would be, if creating a fully-functional website were actually that easy. Take a closer look and you’ll see there are a number of important drawbacks to a template-built site that are hard to spot with the naked eye. In fact, you might not notice the shortcomings at all until they show up on your bottom line when you’re … Continue reading

Posted in Branding, Google, Graphic Design, Website Design

Yes, Google Can Hear You Now!

There are a lot of reasons to embrace online video marketing in 2017. It’s affordable, engaging, and can lead to explosive results in your social media marketing campaigns. There are even some signs that using video clips for introductions, product demonstrations, and testimonials can double or triple the response you get from a landing page. Now, things have gotten even better. That’s because Google has the ability to crawl online videos and incorporate them into search engine results in a way that it couldn’t before. To see how this happened, and why it’s so important, here are a few things you should know… How Video and SEO Used to Work … Continue reading

Posted in Google, Social Media Marketing, Videography | Video Production

How to Write a Killer Video Marketing Script

When it’s time to create a video marketing clip, a lot of business owners will turn on a camera and shoot from the hip. In my experience, that’s not a great idea. While you may know a lot about your subject and enjoy working spontaneously, working without a script or plan virtually guarantees you’ll either forget something you want to mention, repeat yourself needlessly, or end up speaking in a confusing way. You don’t have to be a poet or copywriter to come up with a good script for your video, and you don’t have to spend a lot of time putting your thoughts in order. In fact, you can … Continue reading

Posted in Videography | Video Production

10 Google Analytics Stats You Should Be Watching

Do you ever wish you could have your customers tell you exactly what they want from your website? Wouldn’t it be nice if they would let you know in advance which articles they would read, offers they would respond to, and ads they would find compelling? While you’re not likely to get these kinds of insights in an email or survey, the information isavailable to you if you know where to look. The only problem is that most business owners and marketers ignore the one reliable source of data they have on customers and behaviors: Google Analytics. Completely free and immensely valuable, Google Analytics can tell you a great deal about where your … Continue reading

Posted in Advertising, Best Practices, Goals, Google, Tips, Website Design

Price and Value in Website Design

There are a lot of companies out there offering unbelievably low rates on business website design—both here in Madison, Wisconsin and around the world. You certainly could hire one of them to design your online presence, and you’ll probably save lots of money in the process. But, you might end up getting a lot less than you bargained for… The reason for this comes down to one simple fact: When you invest in a new business website design, you aren’t looking for a new design, or set of pages. Instead, you’re trying to get a tool that will help you reach new customers and make a great impression on the … Continue reading

Posted in Website Design

What Makes a Great Website?

Lots of business owners who meet with us know they need a website, but they don’t necessarily know what that website should look like, or what it has to include. What they want to know, really, is what makes a great website design? Which elements make your online presence stand out? The answer is going to differ a bit depending on the business and situation, but here are a few things your website simply must have to be exceptional: A killer first impression – When someone looks at your website for the first time, they need to know that it’s for a great company, and to get an instant sense … Continue reading

Posted in Blogging, Mobile Optimization, Search Engine Optimization, Website Design

Choosing Colors and Fonts That Fit Your Brand

How do you choose the right colors and fonts for your logo, website, and other branding pieces? A lot of business owners will tell you they simply choose “what they like,” and that’s not a bad starting point. But, if you really want to establish and maintain an identity that’s going to help you connect with customers over many years, there are a few things you should consider before making a final decision… Go for emotion first – Every color elicits a different kind of emotion or response. Some are softer and cooler, while others feel more hot and engaging. Think about the tone you want to set (professional, exciting, … Continue reading

Posted in All about Color, Branding, Color in Marketing, Fonts & Fontography, Logo Design

7 Reasons to Add Video to Your Website in 2017

There are a lot of things you can add to your website to generate more sales leads, but few are as simple or effective as introducing online video. If you haven’t given video marketing a try yet, here are seven reasons we think you should make it a focus in 2017… #1 Video is Engaging Psychological studies have shown what we all recognize intuitively – that video captures attention in a way that still images and text can’t. Video engages us on an emotional level, making it more memorable and harder to ignore. #2 Video Clips Drive Conversions Because it is emotionally engaging, video can help drive decision-making by web … Continue reading

Posted in Videography | Video Production, Website Design

What You Should be Reviewing in Facebook Insights

Do you ever feel as if you are flying blind on Facebook? Lots of marketers do. They realize that the world’s most popular social network gives them a great way to reach out to customers, fans, and prospects, but aren’t sure how to measure the progress they are (or aren’t) making. A good first step to solving this quandary is logging into Facebook Insights. It’s an analytics tool that’s provided for every Facebook business page you create, and can be accessed by anyone who has been designated as an admin for the page. Let’s see how you can use it to optimize your social campaigns and get more from every … Continue reading

Posted in Facebook, Social Media Marketing, Tips