After graduating from UW-Madison with a double major in Communication Arts and Journalism, owner Tara Ingalls was excited to have landed an Account Executive position at a local advertising agency named Pike & Company. While gaining experience and learning more about the industry, Tara found herself making coffee, getting print quotes and running errands to pick up supplies. She quickly realized she was drawn to the graphic design team and soon after left the firm.
While waiting to start classes through Madison College, she took a temp job with Epic Life Insurance Company as an insurance underwriter. Quite a step outside design but here and there she found herself redesigning the company's letterhead, forms, fax sheets, business cards, etc. which eventually landed her a position in the Corporate Communications department of their parent company, WPS Health Insurance.
For three years, she worked diligently to master page layout, illustration and photography manipulation. She was nicknamed "Speedy Tara" because of her unrivaled turnaround within the department.
When she married in 2000, her email prefix changed from "thallam" to "tingalls" and she began using this creative new name combined with "dzyn" to freelance while still working full time. Initial clients included the Greater Madison Chamber of Commerce, Cherokee Country Club and AARP Wisconsin.
Through networking and word of mouth, the client roster grew as did her desire to devote more time to her thriving and exciting freelance business. She began marketing mostly to start-ups, small businesses and nonprofits in the Dane County area and in no time at all, Tara's "little" freelance business wasn't so little anymore.
In the Spring of 2003, she moved the business out of her home into a small office space and hired her first employee shortly thereafter. It was a great starter office but when she was forced to convert a storage closet into an office to accommodate her growing design staff, she new it was time to expand the "nest."
Today, the Tingalls Team has grown considerably and consists of several talents including strategic planning, logo design, print collateral, custom illustration, website design, and more. The company has served more than 950 clients and recently celebrated 15 years in business as well as numerous awards such as the Dane County Small Business Award and InBusiness Magazine's Executive Choice Award for Best Website Development in both 2015 and 2016.
As you can see, Tingalls is sweetly positioned as your creative design partner offering the the same high-end, professional design services as an advertising agency but at an affordable freelancer rate.