Tingalls Graphic Design

Tingalls Dzyn Case Study - Madison Area Community Land Trust

“The finished product definitely reflects the public image we are crafting.”

About the Client

Case study - abell insurance agencyPresident: Joann Kelley

Manager: Andy Miller

Been in business since: 1991

Tingalls client since: 2011

Services/products: High-quality, energy-efficient homes at below market
prices to low-moderate income households

Target Market: Low to moderate income households and individuals looking to purchase a home in the Madison area

The Results

Products: Poster and postcard

How did the materials created for your organization benefit you most? We really didn't have any up-to-date pieces to post in the community. The new materials helped a great deal to increase our visibility and spread our new logo around town. MACLT has the equivalent of 1 full-time employee and a very tight budget, so the new material really would not have happened without your program.

Did the design of your project match the branding vision you had for your organization?Yes, the finished product definitely reflects the public image we are crafting, some of the qualities of which are top-notch professionalism, a balance of artful modern and enduring design, and easy to understand, accessible programming.

What kinds of comments have you received about the materials? Wow!" and similar.

What do you like most about the design process here at Tingalls?Available for quick communication, yet patient to allow for busy times in my schedule.
The back-and-forth of working through drafts was very easy, with quick turnaround times (on your end).

What surprised you most about working with my firm? I appreciated your patience, even though the timeline dragged on a bit on my end.

If you had to describe Tingalls to a friend or colleague, what 3 adjectives would you use? Professional, thorough, talented, efficient.


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